Digital Sovereignty

Your data. Your identity. Your call

Digital sovereignty means you decide who holds your information, who learns from it and how you leave.

Here's what that looks like for a household and for a small business, without the politics.

We're non-partisan. This is about control over your own information, not about any party, country or flag.

Map your path

Your answers stay on your device. Export or delete them any time.

What owning it looks like

Plain principles you can apply at home or at work. None of them needs a technical background.

  1. Own the keys to your accounts

    Your main email and phone number can reset almost everything else, so make sure the recovery details are yours and current. Use passkeys, or a password manager with multi-factor authentication (MFA), and keep backup codes somewhere offline.

  2. Know who trains on your words

    Some AI assistants use your chats to train future models unless you switch it off, and the rules differ between free and business plans. Check the setting in every assistant you use, then decide on purpose.

  3. Always have an exit

    Before you rely on a service, find out how to export your data and whether another service can read the file. Try it once, so leaving is a choice and not a scramble.

  4. Keep a copy you control

    A provider's cloud is not a backup of last resort. Keep your most important photos, documents and records in a second place you control, such as an external drive or another account.

  5. Share the minimum

    Give apps and AI tools only what the task needs. A question with names, account numbers and health details removed usually gets the same answer.

  6. Opt out on purpose

    Use the rights you have: "Do Not Sell or Share" links, browser privacy signals and, where available, state tools for deleting your data from data brokers. Opting out is a habit, not a one-time chore.

  7. Decide what stays local

    Some work can stay on your own device or out of AI tools entirely. Keep the most sensitive material there, and accept a little less convenience in exchange.

  8. Read the change notice

    Privacy and AI terms change, often with an email few people open. When one arrives, take two minutes to see what changed and reset your settings if you need to.

What to do about it

Concrete steps, sized for a household and for a small team.

At home

  • Check who can reset your accounts

    On your main email, bank and phone accounts, confirm the recovery email and phone number are yours and current. Save the backup codes on paper or in a password manager.

    Guide: Digital hygiene at home: the household baseline
  • Add a passkey to your main email account

    In your email account's security settings, choose Passkeys and follow the prompts. Keep a second way in, such as a security key or backup codes.

    Guide: Digital hygiene at home: the household baseline
  • Switch off AI training you didn't choose

    Open the data or privacy settings in each AI assistant you use and decide whether your chats may train its models.

    Guide: Lock down your AI assistants
  • Export your data once a year

    Use each service's export tool (for example Google Takeout, or Export data in your AI assistant's data settings) and save the copy to a drive you control. It doubles as a test of your exit.

  • Opt out of data brokers

    If you live in California, file one free request through DROP (the state's Delete Request and Opt-out Platform) on privacy.ca.gov. Elsewhere, use the "Do Not Sell or Share" and opt-out links where your state's law provides them.

At work

  • Own your domain and admin accounts

    Register your domain and main admin accounts to the business, not to one employee or your IT provider. Keep two admins, both on phishing-resistant sign-in such as passkeys or security keys.

    Guide: Digital hygiene for your business: the 1-50 person baseline
  • Write an exit plan for each critical vendor

    For email, files, accounting and AI tools, note how to export your data, in what format, and how long the vendor keeps it after you cancel.

  • Put staff on business AI plans

    Business plans from the major providers say they keep your data out of model training by default, and they add admin controls. Pair them with a written rule on what never goes into an AI tool.

    Guide: A one-page AI use rule for your team
  • Know which privacy laws reach your customers

    US state laws apply based on where your customers live and on size thresholds that vary by state, and EU customers can bring in the EU's General Data Protection Regulation (GDPR). Ask a lawyer if you're unsure.

  • Honor opt-out requests and signals

    Make sure your website, forms and marketing tools respect "Do Not Sell or Share" requests and browser signals like Global Privacy Control where the law requires it.

Words matter

The words we use, and why

We say AI because that's the word most people use. Some labs now talk about something bigger. Here are both terms in plain English, and where we stand.

  • Glossary

    Artificial intelligence (AI)

    Computer systems that turn data into predictions, recommendations, decisions or new content, such as chatbots, voice assistants, spam filters and bank fraud alerts.

    Full definition of Artificial intelligence (AI)
  • Glossary

    Superintelligence (SI)

    Two meanings. To AI labs: future AI far smarter than people at nearly everything. In recent US federal documents: a new name for today's AI.

    Full definition of Superintelligence (SI)

Our stance on the words

Names shape how people think about a technology, so we picked ours on purpose and wrote down why.

Our stance

AI or SI? What we call it, and why

We use “AI” as our public term everywhere, and we define “SI (super intelligence)” so readers can decode federal notices. We don't use SI in our name, tagline or ordinary copy; it appears in our glossary, this explainer, a homepage note that defines it, and when we quote federal notices that use it.

Confidence
High confidence
Last revisited
October 2026
We'll revisit it when
Any one of these happens: Congress writes “super intelligence” or “SI” into federal law in place of “artificial intelligence”; the AP Stylebook or another major newsroom style guide adopts SI for today's AI tools; a national poll of comparable quality to the ones on this page finds more adults, including older adults, prefer SI to AI; or US Google search interest in “super intelligence” holds at one-tenth of interest in “AI” or more for three straight months. We also re-check at least every six months, next by April 2027, and when the proposed definition the order requested is made public.
Read the full stance

New to the jargon?

Every AI and security term on this site, decoded in a sentence or two.

Open the glossary